Positioning Quiz
Know exactly where
your positioning breaks
Answer 20 questions and walk away with a score out of 100, a breakdown across five dimensions, and a specific fix for every weak area.
Get your positioning score →
How it works
Five dimensions, one score,
and a real plan to fix it
The quiz covers message clarity, market positioning, value communication, sales efficiency, and internal alignment — the five places where positioning breaks down most for B2B SaaS companies, and most founders finish in under 5 minutes.
A score out of 100Granular enough to tell you exactly where you stand, not just whether you pass or fail.
Five dimension breakdownsEach scored separately so you know which problem to fix first and which to ignore for now.
Specific fixes, not vague adviceEvery weak dimension gets a concrete action written at the level of a real task, not a strategy suggestion.
Download and share your resultsExport your full report as a PDF and share it with your co-founder, head of sales, or board.
Built for B2B SaaS foundersEvery question maps to a real problem that shows up in sales cycles, homepages, and team alignment.
Free, with no strings attachedYour results are yours. There's no pressure at the end, just options if your score says you need one.
What changes
What positioning can change
for your company
The gap between a company with strong positioning and one without shows up in every part of the business, from how fast deals close to how confidently your team talks about the product.
Before strong positioning
—Sales calls start with 20 minutes of explaining what you do
—Every team member describes the product differently
—Prospects compare you to the wrong competitors
—Homepage gets rewritten every few months
—Deals stall because champions can't sell internally
—Investors keep asking you to "simplify the pitch"
—Features dominate the site, outcomes are buried
—New hires take weeks to learn how to talk about the product
—Cold emails get ignored because the hook is unclear
—Marketing and sales tell different stories
—You avoid content because you don't know what angle to take
—No one on the team agrees on who the ideal customer is
After strong positioning
✓Prospects already understand the value before the demo
✓One messaging matrix the whole company pulls from
✓Competitive positioning that puts you in the right conversation
✓Homepage copy that holds because it's built on real positioning
✓Champions have the language to sell you internally without you in the room
✓Pitch language that lands in one sentence
✓Outcome-led copy that makes features feel inevitable
✓An onboarding doc that makes new hires fluent in days
✓Outbound that earns replies because the value is immediate
✓Aligned messaging across every channel and every team
✓Content angles and hooks ready to deploy at any time
✓A documented ICP that the whole team agrees on and uses
Find out where you stand right now
Free, done in under 6 minutes, and specific enough that you will know exactly what to fix before the week is out.
Get your positioning score →No pitch · No pressure · Your results are yours to keep