POSITIONING FOR STARTUPS
Nail your positioning so your product sells itself.
A 2-week sprint for seed-stage startups and beyond. You'll walk away with your positioning locked, messaging documented, and copy ready to use across your site, sales calls, and outreach.
POSITIONING QUIZ
Red flags in your current strategy
Your product is gaining traction. Customers love it once they understand it. But getting them to that point takes too long. The homepage needs constant tweaking. Sales calls start with "let me explain what we do." If any of this sounds familiar, your positioning might be the bottleneck.
Select all that apply.
DELIVERABLES
What's included in the 2-week sprint
Positioning workshop
We'll talk through past efforts, current thinking on audience, product, features, benefits, and outcomes, and strategize on your position in the market.
Positioning strategy grid
Your positioning statement, functional description, problem framing, value proposition, and supporting arguments in one doc.
Messaging matrix
Core messages to use across all marketing assets. Makes the who, what, where, when, and why unmistakable.
Use case messaging doc
Messaging tailored to each use case you sell into.
Minimum viable messaging
The shortest version of your story that still lands.
Value proposition canvas
What messages to say that are valuable to what audience.
Homepage copy with variants
Every element written out, with variants to test for H1, H2, H3, and critical subtext.
Homepage wireframe
Section-by-section layout with placeholders for visuals and all copy implemented.
Brand vs. founder guide
Where the company voice ends and your personal voice begins.
Competitive positioning audit
Where you win, where they win, and what to say when prospects bring them up.
1 activation asset
Cold email, landing page, ad copy, or objection scripts. You pick.
Ongoing Slack access
Quick questions answered. No retainer.
PROCESS
Your sprint will follow this timeline
BEFORE
You send materials
Demo, sales call recording, current site, competitor list. 30 minutes.
BEFORE
I do my homework
I review everything and come to our first session with questions and hypotheses.
WEEK 1
Positioning workshop
90-minute working session. We map audience, product, features, benefits, outcomes.
WEEK 1
Strategy grid delivered
Your positioning statement, problem framing, and value prop in writing.
WEEK 1
Messaging matrix delivered
Core messages locked. Who, what, where, when, why defined.
WEEK 1
Competitive audit delivered
Your top 3 competitors mapped. Where you win, where they win.
WEEK 2
Homepage copy delivered
Full page written with variants for every heading and subtext.
WEEK 2
Wireframe delivered
Section-by-section layout with copy in place.
WEEK 2
Brand vs. founder guide
Voice separation documented.
WEEK 2
Activation asset delivered
Your chosen asset written and ready.
AFTER
You're in my Slack
Questions come up. You ask. I answer. Ongoing.
BEFORE/AFTER
Here's what changes when you have a strong position and message
Without Boundset
With Boundset
You rewrite your homepage every few months
Homepage copy that lasts because it's built on real positioning
Every team member explains the product differently
One messaging matrix everyone pulls from
Sales calls start with long explanations
Prospects already get it before the demo
Investors ask you to 'simplify' your pitch
Pitch language that lands in one sentence
New hires take weeks to learn how to describe you
Onboarding doc that gets them fluent in days
You sound like your competitors
Competitive positioning that carves out your space
Features dominate your site, outcomes are buried
Value prop leads, features support
Cold emails get ignored
Outbound that earns replies
Seen enough?
You second-guess every tagline
Variants tested, best one chosen, decision made
Marketing and sales say different things
Aligned messaging across every channel
You keep tweaking without a system
Messaging matrix you can build on for years
Prospects compare you to the wrong competitors
Positioning that puts you in the right conversation
Your founder voice and brand voice blur together
Documented guide for when to use each
You avoid content because you don't know what to say
Angles and hooks ready to post
You're not sure what to say on your features page
Use case messaging ready to deploy
PRICING
Two ways you can invest in your product
Stake
$7,500
The full sprint. Everything you need to fix your messaging and start using it immediately.
- Positioning workshop
- Positioning strategy grid
- Messaging matrix
- Use case messaging doc
- Minimum viable messaging doc
- Value proposition canvas
- Homepage copy with variants
- Homepage wireframe
- Brand vs. founder guide
- Competitive positioning audit
- 1 activation asset
- Ongoing Slack access
PICK YOUR ACTIVATION ASSET
We loved working with Blake. As an early stage AI company building something new, it's surprisingly difficult to succinctly explain what you do, the problem you're solving, and the solution you've built.
Blake really took the time to understand our product, what we wanted to say and who we wanted to say it to. The sessions we did were productive - and in no time at all Blake sent us the copy and positioning we've been looking for.
He was on hand to make tweaks and refinements based on our feedback, right up until we went live. I've already had lots of positive comments and we already feel more confident sharing our product, website and story.
If you're debating whether to work with Blake, I'd say just go for it. I'm glad we did.
David Dobrin
CEO, OriginalVoices
FAQ
Everything you're wondering
In 2 weeks, you'll have what most companies spend 2 years trying to build
Book a call with Blake. Fifteen minutes to find out if Boundset is a fit. No pitch or pressure.
Takes 15 minutes · Free · No commitment