Best-fit customer sketcher

Best-fit customer

Founder or head of marketing

Seed to Series A · 10 to 50 people · B2B SaaS

• Trigger eventJust raised or about to relaunch the site
• Main painProspects need a demo to understand the product
• Current workaroundFounder rewrites the homepage every quarter
• Must-haveA product with paying customers
• DisqualifiersStill searching for product-market fit

Sketch

Founder or head of marketing at a Seed to Series A B2B SaaS company with 10 to 50 people. Usually shows up when: Just raised or about to relaunch the site. Pain: Prospects need a demo to understand the product. Today they founder rewrites the homepage every quarter. Must have: A product with paying customers. Not a fit if: Still searching for product-market fit.