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Sprint
Stake and Stronghold
Timeline
Pricing
Workshop
FAQs
Resources · Guides
Product positioning
Positioning vs messaging
Positioning canvas
Positioning sprint cost
Agency vs fractional PMM
April Dunford alternatives
All answers
Compare
Free Tools
Positioning statement generator
Headline tester
Value prop clarity scorer
Messaging hierarchy builder
Positioning debt self-check
Elevator pitch builder
All free tools
Book a call
Free tools
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Market category picker
Market category picker
Buyers already use a category name to look for products like yours
Yes
No
There is a clear leader in that category
Yes
No
You can beat the leader on the attributes buyers say matter most
Yes
No
A specific segment has needs the leader serves poorly
Yes
No
Your approach solves the problem in a way no existing category describes
Yes
No
Candidate category name
Answer all 5 questions
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