Positioning sprint vs positioning workshop

Who each one is for

The workshop is the way to test the fit first. Boundset researches your company, then runs a 90 minute session with your team. The sprint is for seed-stage startups and beyond. It fits a team with a product that works and customers who use it, and a homepage that no longer explains the product. If you are still deciding what to build, wait.

What you walk away with

The workshop costs $2,000. You leave with a written positioning brief. The $2,000 is credited in full toward the sprint if you start within 30 days. The sprint runs two weeks. You spend about four to five hours, including one 90 minute workshop, a few review sessions and async feedback. Stake is $7,500 and includes positioning, a messaging matrix, homepage copy with variants and a wireframe. Stronghold is $12,000. It adds three more pages, three activation assets and a year of async coaching in Slack. See the positioning sprint.

When to pick which

Pick the workshop when you want the positioning written down before a larger project. Pick the sprint when you want that decision, the messaging and the homepage copy in the same two weeks. Week one of the sprint includes its own 90 minute workshop, and the later days add the messaging and the homepage copy. A messaging workshop is a different purchase. It assumes the positioning is already agreed and spends the session on the lines. Positioning sprint vs a messaging workshop is that choice. April Dunford runs a different workshop. April Dunford alternatives for startups compares that three day workshop with her books, a sprint, a fractional product marketer, and an agency.