DIY positioning vs hiring a consultant
You can do positioning yourself with a good framework. Here is when outside help is worth it.
DIY works with discipline
April Dunford’s Obviously Awesome lays out a repeatable process. Teams that can gather customer evidence and agree on tradeoffs can run it themselves. Sources: aprildunford.com/books
Outside help breaks ties
A consultant brings a neutral facilitator, pattern recognition across companies and a deadline. That matters most when founders disagree or are too close to the product.
Start free either way
Fill the positioning canvas and draft a statement with the generator. If the inputs are hard to agree on, that is the signal to get help.
FAQs
What do I need for DIY positioning?
Customer interviews, won and lost deal notes, and decision makers in the room.