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When should a startup do positioning

By Blake Emal · Updated · 1 min read

Do positioning once you have real customers to learn from and a product that works for some of them. Common triggers are a fundraise, a pivot, a new market, a stalled pipeline, or a homepage that keeps changing. April Dunford’s consulting site notes she does not take pre-launch products for this reason.

Too early vs too late

Before customers, positioning is a guess. After years without it, every team has invented its own version and the cleanup is larger.

FAQs

Is seed stage too early?

Not if you have paying or active customers. Their deals show you the real alternatives.

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