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What is a best-fit customer

By Blake Emal · Updated · 1 min read

A best-fit customer is the type of buyer who cares most about the value your product delivers and buys fastest because of it. In positioning, it is defined by the characteristics that make your value matter to them, not only by company size or industry. Start from your fastest closes and happiest accounts.

Best-fit vs ICP

An ICP often lists firmographics. A best-fit customer definition explains why those buyers care, which is what messaging needs.

FAQs

Can I have more than one?

You can, but each usually needs its own positioning and messaging.

Sources

  1. April Dunford, Obviously Awesome

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