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How to write a B2B homepage headline

By Blake Emal · Updated · 1 min read

Write the headline from your positioning: say what the product is or the value it delivers for your best-fit customer, in words they use. Make it understandable in seconds without the subhead. Cut slogans and clever wordplay. Then check it against the alternative buyers know, so the difference is clear.

Quick checks

  1. Category clear

    A visitor can say what it is.

  2. Customer clear

    The right buyer sees themselves.

  3. Value clear

    One outcome, not a list.

FAQs

Should the headline be the one-liner?

Often a close version of it works well.

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