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How to test positioning

By Blake Emal · Updated · 1 min read

Test positioning in real sales conversations first. Pitch it to prospects and listen for whether they repeat the value back and compare you to the alternative you expect. Then test the messaging built from it on your homepage and outbound. Watch qualitative signals before conversion numbers, which need volume to mean anything.

Signals that it works

Prospects describe the problem in your words, objections shift from what is this to price and timing, and reps stop improvising.

FAQs

Can I A/B test positioning?

You can test messaging. Positioning is a strategy, so judge it by deal conversations over weeks.

Talk through your positioning in 15 minutes

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