How to position an AI product
Position an AI product the same way as any other: against the alternative buyers would use instead, often a person, a manual process or a non-AI tool. Lead with what customers can now do, not the model. Calling it AI rarely differentiates on its own, since buyers see the label everywhere.
Questions to answer
What did this job cost before?
Time, headcount or errors.
What can buyers trust it to do?
Scope and limits.
Why you, not a general assistant?
Data, workflow or accuracy specific to the job.
FAQs
Should AI be in my category name?
Only if buyers search for and budget by that category.